Plan it. Ship it. Land it.
Trimtab is the visual plan that connects your goals to the work — and to the people who have to change. Strategy, plans, delivery and adoption in one product, with AI that drafts every layer and keeps them in sync.
One plan, every feature included · 14-day free trial · no card to start
One product for the whole journey
Everything from goal to adoption in one place — one login, one price, one connected plan.
Set the direction.
Turn ambition into a clear, owned strategy — framed, measured, and pressure-tested, then carried straight into the plan.
- AI-drafted strategy — framing, goals & measures
- Red-team it: assumptions, pre-mortem & coherence checks
- Monitor, report & share progress
Chart the route.
Each goal becomes a visual plan — sequenced, scheduled, and traceable straight back to the strategy it serves.
- AI-drafted plans, linked to strategy
- Timeline & workflow board with dependencies
- Sprints, saved views & version history
Ship the work.
Take a plan into delivery — a work board and backlog built in, with a one-click hand-off that keeps every ticket traced back to the plan.
- Work board & backlog, ready to ship
- AI-built backlogs with acceptance criteria
- Hand off to delivery or connect Jira — every ticket stays traced to the plan
Make it stick.
Turn a shipped change into an adopted one — guided phases, honest pulses and a living stakeholder plan, kept tied straight back to the delivery it serves.
- SWELL playbook, stakeholder map & engagement plan
- Honest pulses + AI barrier diagnosis & comms drafts
- Linked to the goal & delivery it serves
One AI, from goal to adoption
Trimtab isn't a tool with AI bolted on. AI drafts every stage — goals, plans, delivery and adoption — and keeps them in sync as things change, each step grounded in your organisation's full context, not a blank prompt.
Goals
Describe your company and AI drafts a clear, owned goal hierarchy — framed, measured and pressure-tested.
Plan
Each goal becomes a sequenced, dated plan, generated from the goals above it.
Delivery
Spin up a delivery backlog — epics and issues with acceptance criteria — ready to ship.
Adoption
Turn the shipped change into an adopted one — a stakeholder plan, honest pulses and comms, drafted for you.
Grounded in your whole context
Every run reads your whole plan — goals, plans, delivery and adoption — so outputs are specific to your org, not generic. The more you connect, the sharper it gets. That shared context compounds with use; it's the moat a point tool can't assemble.
AI included, monthly
Transparent, usage-based pricing on frontier models — you pay for the work the AI actually does.
Line of sight, end to end
Every plan item traces to a goal; every delivery ticket traces to a plan. Ask “why are we doing this?” anywhere and get a real answer.
Always current, never reconciled
Because everything lives on one graph, the plan reflects reality continuously — no quarterly scramble to reconcile three disconnected tools.
One plan, every feature included
One account, one price, free unlimited viewers, and AI included on every plan. No modules to compare — your team is already in all of it.
One product. Pick your AI allowance.
Every tier has every feature — goals, plans, delivery and adoption. The tier is simply how much AI you get each month. Priced by the editors who use it; viewers are always free.
A team in active planning
billed monthly
- Everything: goals, visual plans, delivery & adoption
- The SWELL method, pulses & stakeholder engagement
- AI across every surface — drafts, plans, backlogs & comms
- Unlimited free reviewers
AI-heavy teams
billed monthly
- Everything: goals, visual plans, delivery & adoption
- The SWELL method, pulses & stakeholder engagement
- AI across every surface — drafts, plans, backlogs & comms
- Unlimited free reviewers
Running AI all day
billed monthly
- Everything: goals, visual plans, delivery & adoption
- The SWELL method, pulses & stakeholder engagement
- AI across every surface — drafts, plans, backlogs & comms
- Unlimited free reviewers
Org-wide rollout
- Everything in Max, at organisation scale
- SSO & SCIM, security review, DPA
- Custom AI allowance & volume pricing
- Priority support & onboarding
One 14-day free trial of everything. No card required.
AI is included on every plan — the assistant and everyday help are always on, plus a monthly allowance for the big generations. Need more? Move up a tier, or switch on pay-as-you-go usage credits.
Pricing questions
What's the difference between Core, Pro and Max?+
The features are identical on every tier — strategy & goals, visual plans, delivery, and change & adoption. The only difference is how much AI you get each month: Core is the base allowance, Pro is about 3× that, and Max about 10×. Move up when your team runs AI harder.
What counts as an editor?+
Anyone who can create or change content. People who only view, comment or review are viewers — always free, no seat required.
How does AI usage work?+
AI is included. Everyday help is unlimited; heavy generation draws a monthly allowance shown as a usage bar that resets at the start of each month.
What happens when I hit my monthly AI limit?+
Everything else keeps working — only heavy AI generation pauses until the monthly reset, or switch on pay-as-you-go usage credits.
How does the free trial work?+
One 14-day free trial of everything, with AI included. No card required to start.
Need volume, SSO or procurement? Contact us.
Make the small input that moves everything.
Start with one question — what are you trying to make happen? — and everything from the goal to the plan to adoption is already connected.